I'm Sara — founder of Platform Media & Management, a creator talent agency working across Canada and the US, and host of the annual Platform Social conference.
Over a decade ago, I started Platform with a single conviction: that creators deserve real representation — not just rate negotiation, but a team that handles the entire campaign so they can do what they actually love.
Eleven years later, Platform represents some of North America's most influential creators, runs a sold-out annual industry conference, and operates as a fully creator-owned, family-bootstrapped business with no outside investors.
I write and speak about the creator economy, building an agency without outside capital, and what it actually takes to grow a service business with intention.
What's actually changing in brand–creator partnerships, where the money is moving, and what brands and agencies are getting wrong.
How to scale a service business without outside capital — from pricing and contracts to team and ownership.
Running a company and raising a family without pretending either is easy — and why the "balance" narrative misses the point.
What it looks like to build wealth and authority as a woman founder, and how representation actually changes outcomes.
Platform is the creator talent agency I founded over 11 years ago. We represent creators across North America with a full-service model — exclusivity, contracts, negotiation, payment chasing, the entire campaign. We also host Platform Social, our annual creator economy conference in Toronto.
For speaking, press, partnerships, or anything else — drop me a note and I'll get back to you.